ON AIR · MEDIA STRATEGIES
Radio you
can’t ignore.
Programming strategy, talent coaching, and brand development for stations that want to be chosen — and remembered.
01 / WHAT WE DO
Make your next
move matter.
A great station is more than a playlist. We bring the strategy, the people, and the personality together.
01
Programming strategy
Find your position in the market. Build a format and content approach that give listeners a reason to choose you.
02
Talent coaching
Help personalities sharpen their voice, develop compelling content, and build deeper connections with their audience.
03
Brand development
Bring a distinctive identity to life — from a new station launch to a focused turnaround or brand refresh.
02 / THE PEOPLE
Big experience.
Personal attention.
Dom Theodore
Programming & brand strategy
RadioAnimal’s president brings experience across major radio markets, station launches, and talent development.
Rob Morris
Programming & talent development
A veteran programmer with experience building competitive brands in Miami, Minneapolis, and beyond.
Kid Kelly
Content & creative vision
Radio Hall of Fame inductee, creator of Backtrax USA, and former programming leader at Z100 and SiriusXM.
03 / EXPERIENCE
Different markets. One obsession.
From music formats to news and talk, the team brings experience in station launches, brand turnarounds, and personality development.
CHR / Classic Hits / Country
Urban / Urban AC / Rhythmic
Classic Rock / News & Talk
LET’S START A CONVERSATION
What’s next for your brand?
Tell us where you want to go. We’ll talk about how to get there.